Nestlé and i-dac Indonesia strike gold at Mob-Ex Awards 2026

Nestlé has taken home the Mob-Ex Best of Show – Brand title for the third consecutive year, capping a strong showing at this year’s Mob-Ex Awards with nine Gold, five Silver and six Bronze trophies.

The brand’s winning work spanned campaigns including “Laki Sa Gatas”, created with WPP OpenMind, Publicis Manila and WPP The Goat Agency; “The Never-Ending Chant”, developed with Ogilvy Manila, WPP OpenMind and Greenbulb PR; and “Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment”, with Imagic Esolutions.

Together, the campaigns showcased a range of mobile-led approaches, from commerce and real-time marketing to culturally driven storytelling. Nestlé was recognised across categories including Best Campaign – Live Commerce, Best Direct to Consumer Campaign, Best Insights-Driven Mobile Campaign, Best Mobile Storytelling Campaign, Best Use of Mobile Commerce and Best Use of Real-Time Marketing.

Indofood CBP Sukses Makmur was another standout brand winner, securing four Gold and three Silver trophies for campaigns including “Roblox National Heroes”, “12 Spoonfuls of Nyemek”, “The First Pentol Hijack Ever” and “Pop Mie Pedas Squad Interactive Gamification on OTT”.

Sarimelati Kencana also performed strongly, with its Pizza Hut campaigns earning three Gold, two Silver and three Bronze trophies. Its winning work included “Riding Indonesia's Short Drama Wave to Win Gen Z During Ramadan 2026”, “Limo Pizza DIP & CRUNCH: The Longest Loop of Togetherness” and “Pizza Hut Feed Good Times with Pop Mart Molly”, combining culture, entertainment and interactive experiences.

On the agency side, i-dac Indonesia secured the Mob-Ex Best of Show – Agency title for the second consecutive year, taking home five Gold, four Silver and three Bronze trophies.

Its winning portfolio included “12 Spoonfuls of Nyemek” and “The First Pentol Hijack Ever” for Indofood CBP Sukses Makmur, alongside “Braincharge: The Anti Brainrot Campaign” for Telekomsel. The work picked up recognition across categories including Best Use of Display Advertising, Best Use of KOLs / Influencers, Best Use of Mobile Integration, Best Campaign – Consumer Goods and Best Campaign – Telecommunications.

Imagic Esolutions also put in a strong showing, with its work for Nestlé (Zone AOA) including “Nestlé x TikTok Regional 12.12 2025 – Made for Every Moment” and “Nestlé x Lazada Regional Super Brand Day 2025 – Sound of Love”.

The WPP Group was also well represented, with WPP Media, WPP OpenMind and WPP The Goat Agency earning recognition for work spanning Nestlé Philippines, Sarimelati Kencana, and Nestlé & Wyeth Nutrition Philippines.

This year’s Mob-Ex Awards recognised the brands and agencies using mobile to connect with audiences through commerce, culture, technology and storytelling.

The winners and finalists were celebrated at the Mob-Ex Awards Gala at Shangri-La Singapore on 3 September 2026. The evening was supported by official beer partners Heineken Silver, Tiger Crystal and ODD Company.

Discover the full list of 2026 winners on our website.

Congratulations to every winner and finalist for an exceptional showing. Here’s to another year of bold thinking, breakthrough work and bigger wins ahead of the 15th edition of the Mob-Ex Awards.