Nest partners with Edelman Hong Kong to fuel startup ecosystem

Independent PR firm Edelman is looking to leverage its experience from the startup world and clients like Airbnb to get closer to Hong Kong's burgeoning startup scene, via a new partnership with early-stage venture capital firm Nest.

The agreement will see Edelman serve as the communications partner for Nest’s accelerator programmes and a range of Nest’s portfolio companies.

In the past year, Nest, a Hong Kong-founded company that supports startups and entrepreneurs, has helped give Hong Kong a bigger voice in the global startup stage, with corporate-backed accelerator programmes from the likes of Infiniti, DBS and AIA. The firm’s investments cross the media, analytics, healthcare and wearable technology sectors.

Edelman says it plans to offer a range of its services from content creation, public relations and marketing campaigns for Nest and the startups within its accelerator network. Additionally, Edelman will support Nest on its latest venture Mettā, a venue for entrepreneurs located at California Tower in Lan Kwai Fong.

“Beyond great ideas and funding, sound execution is the next critical component for a start-up’s success,” said Simon Squibb, founder and CEO of Nest.

“Our partnership with Edelman addresses the challenge of effectively communicating the vision and business ambition of startups to the investment community, partners, customers and the wider global ecosystem.”

Bob Grove, CEO of Edelman North Asia, added that empowering the startup community with knowledge and capabilities to succeed is part of its mission.

“We have specific, tried and tested offerings that have already worked with the likes of Airbnb, Kickstarter and what3words. As an independent company, we share the same hunger and have the agility required to grow with these brands.”

Details about the companies involved are expected to be revealed in coming weeks.