Nespresso has paired up with Savour, Singapore’s largest gourmet festival, as presenting partner and official coffee of the 2013 event and appointed DDB Group Singapore to create key visual of the Singapore skyline and most iconic landmarks.
To kick off the event, DDB Group Singapore created visuals of iconic local landmarks, namely Gardens by the Bay, Marina Bay Sands and the Central Business District.
The campaign is said to be ongoing with no definite time frame slated and spans across mediums such as print, digital, OOH and retail activation.
DDB was appointed following a pitch and it is understood the agency is working with Nespresso on a project basis. Meanwhile, media buys were handled by Mindshare.
Through the partnership with Savour, Nespresso aims to continue the brand conversation around gastronomy with Singaporean consumers.
“Savour shares similar brand values with Nespresso in seeking the best gastronomic experiences for discerning Singaporeans in an accessible environment,” Holly Ong, regional marketing manager of Nespresso Asia told Marketing.