Malaysian actress and social media influencer Noor Neelofa Mohd Noor has copped flak on social media for promoting Chew N' Glow, a beauty supplement targeted at both adults and infants. In an Instagram Stories post that has since been removed, Neelofa was seen promoting the anti-aging product, claiming that it removes wrinkles and tightens the skin, according to The Malay Mail Online.
Her Instagram Stories post also featured the recommended dosage for infants and children. Following the posting, Neelofa was called out by several medical practitioners on Twitter, who advised her to refrain from promoting health supplements to infants as she is not certified and the supplements may cause unnecessary harm to the infants' internal organs.
I respect @Neelofa as a successful entrepreneur, but as a doctor, I feel obligated to say something, we don’t recommend babies to take supplements without healthcare consults - any nutritional/healthcare issues, you need to consult a paediatrician. pic.twitter.com/shNfcoR4qX
— Amalina Bakri (@DrAmalinaBakri) February 5, 2018
Subsequently, Neelofa tweeted that she is aware of the issue surrounding her Instagram Story and that Chew N' Glow is "working hard" to resolve the issue. A+M has reached out to Chew N' Glow and Neelofa for more comments.
I am aware of the CnG situation related to my IGS & I appreciate & understand the comments & concerns from you guys. The CnG management is working hard to rectify the issue & is determined to resolve this confusion. I appreciate your patience and understanding. — Neelofa (@Neelofa) February 5, 2018
Meanwhile, the Instagram Story received mixed reactions from other Twitter users. Some criticised her for not apologising while others praised her for handling the situation well.
It was totally WRONG in the first place. A simple apology might do. Please stop spreading misleading information to public.
— Nrl-n (@LadyNurula) February 5, 2018
not just CnG who has to fix this problem, but you as an ambassador who has many followers should fix and clarify, dont endanger the baby's life with your caption because you is inspire for your fanatic fans
— lin....... (@linda_lestariok) February 6, 2018
There really is no "confusion", to be honest. The product you peddled was dangerous, and you were irresponsible. Fin. — sunarpu (@sunarpu) February 5, 2018
I applaud ur corporate communication/social media team, boleh jadi contoh baik case study untuk first step in crisis management. Moving forward, hope ur team is more selective when accepting offers for sponsored posts pic.twitter.com/ABoDX9Q95t
— Encik Pasar (@EncikPasar) February 5, 2018
Dear lofa as your fan, I have to disgareed with you about CNG supplements are safe for babies. I respect you as as successful woman but I also hope you would be more careful in releasing such statements.
— Niceyy_NõuRa (@NiceyyNoura) February 5, 2018
Among the list of brands Neelofa works with include YTL Communications’ 4G brand YES and AirAsia. She was one of the brand ambassadors who was recently roped in by YES for its Chinese New Year video titled "Three Generations". Last year, she was also appointed as AirAsia's non-executive independent director and the airline also partnered with her brand Naelofar Hijab to unveil an exclusively designed hijab for the airline’s female pilots.
AirAsia declined to comment on A+M's queries. A+M has reached out to YTL for comment.