NDN Group yesterday announced a partnership with Niron, a separate technology research and development company also founded by NDN ‘s CEO Andy Ann (pictured), with the goal of creating new technologies to simplify the human experience.
Apart from working on its own projects, Niron will also serve as the tech development arm of New Digital Noise, a full service digital agency under NDN Group.
In the new partnership, New Digital Noise will focus on strategic planning creative direction and project management, while Niron will focus on technology and intelligence to fully support New Digital Noise.
"As we are in the age of digital marketing, NDN needs a perfect engineering programme to support our social advertising strategy. Niron plays an important role in it as our technology pillar," said Ann, adding that introducing Niron under NDN helps to provide full service for its clients.
Niron will be led by director Herbert Wan, who has a background in eCommerce and CRM. He will lead the Niron teams in both Hong Kong and Mainland China.