Naturo Vita taps Stephy Tang to empower women in rebranding campaign

Hong Kong-based beauty supplement brand Naturo Vita has partnered with local actress Stephy Tang to launch a rebranding campaign, centred on "reactivating the body’s natural mechanisms while delivering clinic-grade quality” (透過喚醒身體自然機制，還身體保持青春活力，造說醫美級的美).

Developed in collaboration with creative agency frengers communication, the campaign rolled out in late May under the new brand concept, “Natural medical aesthetics” (天然.醫美學), a spokesperson from Naturo Vita told MARKETING-INTERACTIVE. It is supported by a new product series - detox (排毒), skin beautification (美肌), and water retention relief (祛水), designed to target different underlying causes of fat accumulation.

Positioned as a holistic, natural approach to wellness, Naturo Vita aims to empower women to embrace their beauty with confidence and vitality. As part of the campaign, a video ad featuring Tang highlighting the new products' functions has been launched.

To engage a wider audience, video content and key visuals have been displayed across prominent locations in Hong Kong through extensive out-of-home (OOH) placements, including billboards and MTR advertisements. The campaign also premiered on TVB on 22 April, broadening its local reach.

This multi-channel strategy seeks to foster connections with women by promoting natural beauty and wellness in what the brand describes as a “personal and empowering” manner.

“Our team is truly excited to bring this campaign to life. We understand that women are always looking for ways to achieve ultimate beauty naturally. With Tang as the face of the campaign, we are introducing a new path for every woman. By tapping into real-life pain points, Tang's honest reflections on embracing natural beauty will deeply resonate with our audience, adding authenticity and emotional depth that we believe will leave a lasting impression,” said Jason Yu, group creative director at frengers communications.

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