National Geographic Channels International beefs up

National Geographic Channels International’s (NGCI) global content hub in London appointed Mark Francis as vice president, commissioning and regional programming. Its global marketing group has also promoted Emanuele Madeddu to senior vice president, marketing and creative and Maggie Rhodes to vice president, global acquisitions and co-productions.

In his role as vice president, commissioning and regional programming, Francis will be commissioning content from London independents and production companies around the world.  He will also collaborate with NGCI’s local teams on their regional programming strategy. He joins the team from Fox International Channels Asia Pacific and Middle East where he most recently served as vice president, production and development for factual and unscripted entertainment.

Francis will report to Hamish Mykura, executive vice president and head of international content, NGCI.  His appointment represents the first time a regional programming executive has transitioned to this global role.

Meanwhile, Madeddu (pictured), senior vice president, marketing and creative will be based in DC. Madeddu will oversee the marketing strategy, creative toolkits, on-ground activations and digital marketing programs for NGC, Nat Geo Wild and Nat Geo People.  He will now also take on responsibility for Nat Geo Play – NGCI’s branded multi-device environment – and other non-linear offerings that are a part of the growing NGC product portfolio. Madeddu joined the DC office in 2008 and previously served as the creative director for National Geographic Channel and Cult with Fox International Channels in Italy.

“With 171 channels around the world delivered in 45 languages, the creative and marketing challenges are massive. Madeddu approaches all of them with great talent, innovation and Nat Geo spirit so that we are always strengthening our brands and entertaining our viewers", Liz Dolan, chief marketing officer for NGCI said.

NGCI’s global commissioning team has also elevated Maggie Rhodes to vice president, global acquisitions and co-productions, based in London.  With NGCI since 2005, Rhodes runs the Global Acquisitions team, with buyers based both in Washington, DC and London.  Rhodes and the team are responsible for sourcing and licensing acquisitions, pre-sales, and co-productions for National Geographic Channel internationally and in the US, and NGCI’s expanding bouquet of channels including Nat Geo Wild, Nat Geo People and Nat Geo Mundo.