Over the weekend, news broke that Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) will be looking into a job ad post by video blogger Nuseir Yassin on his Nas Daily Vietnamese Facebook page.
In the post, Yassin said he was looking for talent from Vietnamese in the form of video content creator, to join the team in Singapore. In addition, the initial job posting included a US$500 reward for those who share the post with an individual who gets hired by the Nas Daily team.
Since the news of the investigation by TAFEP broke, the social media star also spoke up to clarify this matter to the media and general public. Yassin said on a Facebook post that the job posting on the Vietnamese page was for a Vietnamese individual to train with his Singapore team and ultimately be based in Vietnam. According to his post, he wants the “best video maker in Vietnam” to join full-time and someone who also understands the culture in Vietnam.
Yassin also wanted to set the record straight that he put up a post to hire a Vietnamese teammate on his dedicated Vietnamese page as the market is “growing fast” for the team. According to Yassin, the team has already hired five Singaporeans while building its headquarters here, and will continue to hire locals. He also said that in the four months since the team moved here, the Nas Daily channel has brought in SG$1m to the Singaporean economy, with SG$2m coming in from its international clients.
Moreover, in the post, Yassin added that in one year, Nas Daily has reached 200 million people with positive videos about Singapore and that the team is starting a “Nas University” in Singapore to teach locals video making. Yassin, who fronts the Nas Daily channel, moved to Singapore from the US in March this year, shortly after posting six videos about Singapore in a span of one week. In his videos, local brands such as Changi Airport and the Sports Hub were featured, while Prime Minister Lee Hsien Loong also made a cameo in a Nas Daily video last year in September. The Nas Daily team is known to create content that showcases different cultures, societal challenges and unique places around the world.
Meanwhile, in terms of the job posting, a TAFEP spokesperson told Marketing that regardless of the medium in which the job advertisement is posted, TAFEP expects all employers to abide by the Tripartite Guidelines on Fair Employment Practices (TGFEP), which applies to all Singapore-based jobs. Under the TGFEP, words and phrases that exclude Singaporeans or indicate preference for non-Singaporeans should not be used.
As part of the Fair Consideration Framework (FCF) requirements, employers would not be able to submit employment pass applications without advertising the positions in WSG’s jobs bank and giving fair consideration to local job applicants. According to the spokesperson, TAFEP takes a serious view of all forms of discriminatory employment practices, which are not in adherence with TGFEP.
“We work closely with the Ministry of Manpower to take appropriate action against the employer should breaches of the TGFEP and FCF requirements be found. We strongly encourage employers to refer to TAFEP’s website for a list of words and phrases to avoid in job advertisements,” the spokesperson said.
Nas Daily founder on why he chooses Facebook over YouTube for content dissemination
Nas Daily looks to double its team as it sets up video production house in SG
Property portal 99.co jumps on Nas Daily hype, issues challenge to couple
NTUC Income gets Nas Daily on board to simplify insurance lingo