Nando's promotes diversity at Christmas
Nando's Singapore has launched a year-end campaign to create awareness and promote its restaurants as a place for gatherings, especially for the upcoming festive period. Titled ‘The Diversity Platter - Uniting everyone with the taste of Peri-Peri', the campaign will tap on a five-week radio advertisement on Class 95FM, while also engaging consumers through Twitter or Instagram to post pictures of them enjoying their diversity platters. The brand will also use in-store promotional materials and its social media accounts on Facebook and Twitter to drive awareness. The campaign will run in Singapore from 12 November to 3 January.
Veeam Software appoints Lewis PR
IT software company, Veeam Software has appointed communications agency Lewis PR to manage its public relations campaigns in Singapore, Australia and New Zealand, following a pitch. Veeam Software declined to comment on the time frame of the appointment and the incumbent agency details. The software firm develops innovative solutions to help companies with backup, replication and management of virtualised IT environments.
StarHub rolls out Facebook apps
Social media agency Vocanic has launched two Facebook applications for StarHub, called the Android Social Chatter and the I Love My StarHub TV Social Chatter. The former allows StarHub to extract online conversations and insights on Android smartphones, while the latter will serve as a social platform for consumers to share and discuss about their favourite shows on StarHub Cable TV to promote currently airing TV shows.
NEA organises Clean and Green event
In conjunction with digital agency Reading Room, the National Environment Agency (NEA) will be launching a Clean and Green 2013 Hackathon event on 24 November. Part of the NEA's Clean and Green 2013 campaign, it encourages the public to be more environmentally conscious using technology. The event aims to attract developers, entrepreneurs, environment activists and students to create mobile solutions to preserve and improve Singapore's living environment.
Sony hopes to make dreams come true
Sony has launched a campaign encouraging aspiring singers, musicians and performers to get closer to their dreams. The ‘Like Performing Love Sony' campaign invites contestants between 18 and 30 years to submit their entries online via its Facebook page. Apart from various prizes, the winning act will also be filmed for a music video and will compete for a further US$5,000 cash prize against winners from Southeast Asia, including Indonesia, Malaysia, Philippines, Thailand and Vietnam.