myTV SUPER and Lightning International join hands to enhance viewing experience

Lightning International has partnered with myTV SUPER for the launch of 14 new free ad-supported streaming TV (FAST) channels on the platform. 

Starting from 16 May 2025, the new channels, spanning movies, music, sports, documentaries, pets, travel, and news, mark myTV SUPER’s first-ever FAST channel partnership, with additional technical support from Amagi Media Labs.  

myTV SUPER is the streaming service in Hong Kong and the OTT platform of TVB, one of Hong Kong’s leading TV broadcasting companies. 

With these new FAST channels, viewers can enjoy a range of diverse programming accessible on Smart TVs, TV sets connected with the myTV SUPER box, on myTV SUPER App, and the web. 

The newly licensed channels include classic Hollywood action movies featuring big stars such as Bruce Lee, Jackie Chan, Charles Bronson, Anthony Hopkins, Sylvester Stallone, Jack Nicholson, Sean Connery, Mel Gibson, Burt Reynolds and many more. 

Furthermore, the channels will also include music videos from contemporary musicians all around the world, documentaries, globetrotter, global news, Now 70s, Now90s00s, Now ROCK, Pet Club TV, Pulse, amongst others.  

"This collaboration with myTV SUPER marks a significant milestone for Lightning.” said James Ross, CEO of Lightning International. “We are excited to bring these diverse FAST channels to myTV SUPER, enhancing the viewing experience and meeting the evolving needs of our audiences."

MARKETING-INTERACTIVE has reached out to Lightning for more information.

Back in June last year, TVB announced its collaboration with Tencent Video in Shanghai. This marks a further comprehensive collaboration between the two parties, building upon the strategic cooperation agreement established last year.  

By integrating resources and complementing each other’s strengths, the two parties aim to further enhance their cooperation model, with the goal of creating a more diversified content synergy and achieving greater market influence. 

Don't miss: French group CANAL+ invests US$300m in PCCW's Viu to expand video streaming market

Similarly, in 2023, French broadcaster CANAL+ acquired a significant minority stake in communications company PCCW’s Viu unit as part of the two company’s strategic partnership. This aimed to expand the presence of Viu’s video streaming business across Asia, the Middle East and South Africa, as well as to allow Viu to compete with Netflix and other global streaming giants.  

As part of the partnership agreement, the French company agreed to invest US$300m in Viu, which included an initial investment of US$200m resulting in CANAL+ holding a 26.1% stake in Viu. In addition to the US$300m, a further investment, at CANAL+ option, could result in an increase of CANAL+’s stake in Viu to 51%.

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

TVB reports ad sales recovery due to government and finance industry
TVB partners with HKBN to enter enterprise market