The Ministry of Tourism, Arts and Culture (MOTAC) is implementing a tourism and cultural recovery plan which includes marketing and promotion programmes, as well as the use of e-marketing, websites, PR activations with local radio companies and social media to promote places of interest. it will also promote the Cuti Cuti Malaysia campaign to encourage domestic travel.
In addition to these efforts, MOTAC is also offering a Domestic Tourism Vibes course in collaboration with the Association of Tourism Training Institutions of Malaysia and the Malaysian Tourist Guide Council until November this year to licensed tour guides. It has also proposed to authorise the activities of eight sub-sectors with standard operating procedures, including tour companies, Malaysia homestay experience programme, hotels, as well as arts, culture and heritage exhibitions.
Nancy said it has a role to play in revitalising Malaysia's tourism industry and positioning it as a safe tourist destination to visit in the future. She added that tourism industry players need to be prepared for this new norm to ensure its continuity in contributing to Malaysia's economy. In March, MOTAC introduced a new tourism campaign to replace the Visit Malaysia 2020 campaign which was axed due to the COVID-19 outbreak. Nancy said previously that the new campaign will be a long-term one which will reinforce the "Malaysia, Truly Asia" brand and highlight the unique experiences available in the country.
Earlier this year, The IO Movement was picked to handle global advertising and promotion duties, while M&C Saatchi was appointed to manage digital marketing duties in Europe for nine months. The agency is also responsible for creating a music video for the Visit Malaysia 2020 campaign.