My Paper Revamps, Ate Bags Restaurant Account

My Paper revampsBilingual publication My Paper under Singapore Press Holdings (SPH), will get a refreshed look and feel from 1 November 2012. The revamped My Paper aims to be bolder and more vibrant. It will have a mix of important local, foreign and business news and there will be more analysis pieces, opinion pieces and commentaries. The Chinese section will be enhanced with more extensive coverage of Asian entertainment and lifestyle news. On 18 October, advertisers and marketers will get a preview of the new My Paper at a trade launch.Digital Realty Trust makes senior hiresDigital Realty Trust, a data center solutions provider, has hired Grant Yabsley as VP of sales and Katherine Gudgin as director of marketing. Both will be based in Singapore to support Digital Realty's operations in the APAC region including markets such as Australia, Hong Kong and Singapore. Yabsley has 20 years of real estate experience across the Asia Pacific region covering corporate, investment, development and funds management while Gudgin joins Digital Realty from PA Consulting Group based in London where she was the head of international communications. Ate services Jamie's Italian restaurant dutiesJamie's Italian, a new restaurant franchise under celebrity chef Jamie Oliver (pictured) has appointed Ate Integrated Communications to handle duties for its opening in Singapore. The restaurant is slated to open in the third quarter of 2013. The agency is tasked with developing and delivering a 12-month communications campaign incorporating traditional and social media. Ate Integrated Communications was selected by the Jamie's Italian team in September after a pitch. AsiaRooms.com targets the communityAsiaRooms.com has launched a new community site that is integrated into the AsiaRooms.com website. The community site will feature content ranging from informative travel guides, to travel blogs and travel photos. With the site, AsiaRooms.com aims to build partnerships with the larger travel community. There will also be a section for guest articles, with contributions from travel personalities.