MY economic research institute names Vividthree tech provider of Putrajaya tourism project

The Malaysia Institute of Economic Research (MIER) and Science Discoveries (SD) has inked a Memorandum of Understanding with virtual reality, visual effects and computer-generated imagery production studio Vividthree Holdings, appointing it as the exclusive immersive technology, gamification and IT production provider for the HeurêkaLand Project.

Worth about RM1.3 billion, the HeurêkaLand Project is an integrated development in Putrajaya Malaysia, similar to Washington DC’s Smithsonian Museums. Through this exclusive partnership, Vividthree will provide technological expertise and content development for the HeurêkaLand Project.

SD also selected Vividthree as its exclusive partner in technology support, content creation and the main contractor for all its immersive experience projects. The immersive experience and entertainment content for the project is budgeted at an estimated RM130 million.  As part of the strategic partnership with SD, Vividthree looks forward to greater growth in Malaysia, and future opportunities through SD’s network and strong pipeline of projects.

The HeurêkaLand Project will feature immersive, interactive-technology gamifications and attractions in five thematic zones of Exhibition, Hotel, Education, Commercial and Entertainment. There will be six Museums, Indoor and Outdoor Theme Parks, an Aquarium, as well as a 100-meter Knowledge Beacon Tower.

Vividthree was established in 2006 and is a virtual reality, visual effects and computer-generated imagery studio that develops and creates digital intellectual property assets that primarily consists of storylines with accompanying characters and visual elements. It has a network presence in Singapore and Malaysia, focusing primarily on two business segments – post-production and content production. The company was acquired by mm2 Asia in 2015.

According to MD of Vividthree Charles Yeo, SD discovered its capabilities through its pre-launch event of “The Train to Busan Horror House” experience at Resorts World Genting. “We are honoured and excited to get on board this new journey with MIER and SD, as we gain potential access to SD’s network of opportunities which will allow us to deliver unprecedented immersive entertainment experiences on a larger scale,” he said.

Yeo added that he is heartened that the company’s efforts have gained traction and will strive to fortify its existing businesses and continue to seize more interesting opportunities.

Chairman of Malaysia Institute of Economic Research, Kamal Salih said: “We look forward to the success of this iconic futuristic mixed development that is centric to the science and technology education and Entertainment Tourism in Malaysia. We believe that the HeurêkaLand Project will be a breakthrough for us with valueadded contributions from our strategic partners.”

Operations director of Science Discoveries David Oh explained that it sees the value in Vividthree’s cutting-edge technological know-how and gamification creation experience, which is fundamentally important for it to create new milestones in its projects, especially for the upcoming iconic HeurêkaLand Project aiming to make “Putrajaya come Alive!”

Incorporated in 1995, SD promotes thematic educational exhibitions in Malaysia since 2003 and has over 24 years of experience in curation, designing, building and brand consultation. SD emphasises on using immersive technologies such as augmented and virtual reality to enhance visitors’ experiences.

(Photo courtesy: 123RF)

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