Mutant Communications creates new content platform

Local PR agency Mutant Communications has launched a content creation platform, Words (words.sg) to deliver a “quality e-commerce solution for businesses, brands and agencies”.The platform allows marketing professionals to easily order and pay for content marketing material online including blogs, whitepapers, infographics, biographies, website content, and other copy and design services. The Words platform is backed by a team of content writers based in Singapore and was developed to streamline the inefficiencies that traditionally lead to higher cost quotes for ad-hoc projects.“Words is a solution for the industry that enables us to deliver quality content to brands, no matter how big or small, without the need for larger commissions or ongoing retainers. Content creation is a rapidly growing area across Asia and we see the opportunity to help with that transition by educating clients and enabling all businesses to access quality content,” Joseph Barratt, CEO of Words and Mutant said.Mutant’s previous content clients range from start-ups through to MNCs, which have included Facebook, Unilever, PayPal, UBS and Monster.com. With Words, customers can select the product they require and pay online and expect a turnaround of within 3-5 days, depending on the scope.