Muslim Pro's '40 days of deen' turns daily reflections into a journey to Mecca

Muslim Pro has concluded its Ramadan campaign, "40 days of deen", by sending two Indonesian users on an all-expenses-paid Umrah trip, in collaboration with Kispray Kasturi Suci. The winners were selected for their commitment to daily journaling and spiritual reflection through the Muslim Pro app during Ramadan—part of a broader strategy to integrate faith-based practices into modern digital habits.

Users were encouraged to reflect on their spiritual journey by journaling daily during Ramadan through the app's recently launched Journal feature. The most consistent and heartfelt entries earned Iis Septiana and Indah Marisyia a pilgrimage to the Holy Land.

For Muslim Pro, this was more than a reward—it was a reflection of the brand's growing ambition to evolve from utility to spiritual ecosystem. "This is our way of appreciating the Indonesian Muslim community and affirming that Muslim Pro is more than just an app for prayer times and the Qur'an. It's a holistic support system for worship," said Nafees Khundker, group managing director and CEO of Muslim Pro.

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Kispray Kasturi Suci, a lifestyle product rooted in olfactory memory and ritual, might seem an unusual partner at first glance. But the brand's new musk-scented fabric spray, tailored for prayer garments and certified halal, fits neatly into the narrative. "This partnership is a testament to how technology and lifestyle brands can collaborate to build Islamic value-driven ecosystems," said Esty Fanny Yolanda Tobing, senior brand manager at Kispray.

While Muslim Pro brings the digital scaffolding for faith—complete with prayer trackers, AI Q&A, and inspirational content—Kispray brings a physical, sensory experience. The musk scent, inspired by the sacred aromas of the Holy Land, is designed to enhance personal worship at home, reinforcing how spirituality can be infused into the everyday.

The winning users saw the journaling challenge not as a competition, but a discipline. For 30 days, Septiana said she documented all her prayers and good deeds, simply to keep herself accountable. Marisyia echoed the sentiment, noting that journaling became "a manifestation of improving both the quantity and quality of my worship."

In a conversation with MARKETING-INTERACTIVE, Khundker previously shared that the journaling tool logged 59,000 entries in its first week. Muslim Pro also introduced the Umrah Pro community feature, which saw over 79,000 posts—highlighting users' strong desire for faith-based connection.

Acknowledging that many users still value in-person worship and dialogue, Muslim Pro organised two major events in Indonesia: one in Jakarta with Habib Husein Ja'far and another in Bandung with Umi Pipik. Both drew thousands of attendees and were promoted via the app, reinforcing the platform's effort to bridge digital engagement with real-world community.

"The whole idea was to bring in the community aspect, because sometimes users also want to see each other, talk to each other, go to physical events. Being a key market for us, we actually did physical events only in Indonesia," Khundker said.

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