Muslim Pro goes from app to web

While most companies are adapting their websites to fit smartphones, mobile app developer Bitsmedia is doing things differently by launching a web version of its app Muslim Pro, which was unveiled in 2011.

Catering to non-Android and iOS users, the site features similar app features for Muslims including prayer times, an azan clock, the Quran, Halal restaurants, mosques, and the Qibla locator.

The site leverages on modern browser technologies and Google's cloud computing and Content Delivery Network (CDN) services for faster loading time on various screen formats including desktops, tablets and mobile.

According to Erwan Mace, CEO of Bitsmedia, said the newly launched website offers even more Muslims around the world free information service. "Being in the technology business means constantly innovating and producing products that are useful and relevant to our Muslim friends," he said.

With the new site, Mace added that it is relying on natural traffic, organic traffic through Google and social media shares in driving people to it.

Since its launch in 2011, the Muslim Pro app has gained over five million downloads, from growing smartphone penetration in Muslim countries including Saudi Arabia, the United Emirates, Indonesia, Malaysia, Turkey and Morocco as well as countries with large Muslim communities such as France, the United Kingdom, the United States and Singapore.

Having recently upgraded the app with more features, Bitsmedia's upcoming plans for the year include building Muslim Pro apps for more platforms to cater to feature phones, launching partnerships with telcos and OEM manufacturers as well as building its own database of mosques and halal eateries instead of relying on the FoursquareAPI.

The app currently also provides in-app advertising opportunities with one million ad banners a day, being a big part of its revenue model.