PrimeCredit's MunRoads has rolled out a 10-week online quiz with cash prizes.
The game (搵錢大Hunt), which kicked off on 12 October, is taking place every Monday night (10:30 pm) until 14 December. The first 50 players who correctly answer all questions can win an equal share of the prize money of HK$50,000 in that week. On the final night, the cash prize will increase to HK$150,000.
MunRoads said as the pandemic has caused an economic downturn and high unemployment rate, people in Hong Kong need an opportunity to rebound positively. Tapping into this opportunity, MunRoads launches the quiz for Hongkongers, with cash prize incentives.
In the game, all questions are about the latest money-making tips from MunRoads, such as start-up experiences sharing and community trading. MunRoads also encourages participants to log onto its platform to read the content before joining the quiz, to increase the chance of winning the cash prize.
"The MunRoads app already shook the traditional marketing way for financial institutions a year ago. And the new game has further surprised the whole of Hong Kong now," said Kenix Lai, business director of Wavemaker Hong Kong.
"It’s rare to find a bold client like ours, who never stops challenging us, and once again we’re proud and grateful to have taken another big step together," she added.