MullenLowe Profero extends omnichannel offering in APAC

Global digital agency MullenLowe Profero has expanded its services, launching ‘Profero Omnichannel’ in the APAC region, a division dedicated to integrating brands’ overarching customer experience across digital and physical spaces.According to David Bentley, managing director of MullenLowe Profero Australia, this is due to the proliferation of mobile technology and social media, and their effects on consumer behavior. MullenLowe Profero Omnichannel was a response to the shift in consumer power due to the onset of a digitally connected world.Combining online and offline technologies to support visitors at every stage of the customer journey,  Profero Omnichannel  will  deliver  streamlined,  multi-platform services to unify the customer experience and ensure brand interactions are more productive, enjoyable and rewarding.The agency’s previous omnichannel work included e-commerce, indoor navigation, kiosks, mobile app development and next generation marketing platforms that leverage technologies like beacons, GPS and facial recognition."People are increasingly expecting their entire brand and shopping experience across physical and digital channels to be connected, seamless and flexible to their needs. Profero Omnichannel is our answer to that,” Bentley (pictured left) said.“Consumers understand a digitally connected world gives them more information, flexibility and immediacy, and improved services. Crucially, people increasingly expect an integrated brand experience – an omnichannel service offering. Brands need to keep pace with consumer sentiment,” Bentley added.MullenLowe Profero’s dedicated experience design team leverages the combined expertise of 350 digital specialists across the APAC region and is already working on numerous Profero Omnichannel projects for clients in various business sectors. Read also: Tapping into the power of omnichannel