MullenLowe Indonesia CEO Joseph Tan (pictured) has exited the agency together with chief creative officer Roy Wisnu and chief operating officer Daniel Siswandi to set up their own agency. A MullenLowe Group APAC spokesperson confirmed this in a statement to Marketing Interactive, adding that “less than 30%” of the workforce initially resigned, but the number has “significantly reduced” following positive discussion. Mullenlowe Indonesia has approximately 250 employees before the exits.
According to her, agency has spent the last three days in Jakarta ensuring its employees and clients are assured and supported “with success”, and it remains to be its main priority now. She said: “Our people who have chosen to stay with us view this incident as an opportunity to make the agency better and accelerate the digital-centricity of the business. The majority of our clients have been extremely loyal and supportive and are keen to see where fresh leadership and approaches resulting from this incident can take them.”
Meanwhile, a transitional management team, working closely with APAC CEO Vincent Digonnet, is in place and working together to strengthen ties with its teams in Singapore. This includes sharing skills and talent to ensure that the agency’s Indonesia clients continue to receive the very best service while working on building up the team in Indonesia to full strength, she explained.
A check by Marketing Interactive found that the team page on the agency’s website has now been taken down.
Tan has held the role as CEO of MullenLowe Indonesia for close to 12 years, since December 2007. Born in Singapore, he has accumulated regional experience at various agencies such as Dentsu, TBWA and Ogilvy before that. Marketing Interactive has reached out to Tan, Wisnu, and Siswandi for more information.
In January 2018, MullenLowe Group underwent a major restructure, integrating its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia. Paul Soon was appointed as CEO of MullenLowe Group SEA and currently reports to Vincent Digonnet, CEO MullenLowe Group APAC. MullenLowe Malaysia MD Adrian Sng, managing director of reports to Soon, while MullenLowe Profero SEA MD Radhe Vaswani, who was previously based in Singapore, moved to Hong Kong.
According to the agency, the launch of MullenLowe Group Southeast Asia was a step in the building of MullenLowe Group’s hyperbundled model across Asia, and followed the creation of MullenLowe Group China, MullenLowe Group Japan and MullenLowe Group Greater Mekong. The hyperbundled agency seeks to unite the MullenLowe creative communications business with MullenLowe Profero’s renowned digital expertise, MullenLowe Mediahub media planning, and the newly acquired corporate PR capability of MullenLowe Salt, across the three markets.