MullenLowe Group names APAC CEO

MullenLowe Group has named Vincent Digonnet as Asia Pacific CEO of MullenLowe Profero (the global digital network of MullenLowe Group).

Digonnet has spent the last five years at Razorfish and Digitas as executive chairman APAC for both brands, with a focus on China and India, and latterly as global chief growth and transformation Officer at Razorfish. He will be based in the MullenLowe Group offices in Hong Kong.

He was regional APAC CEO at Euro RSCG for seven years and then moved to China as CEO of Hemisphere Asia, a holding company with the purpose of developing investments in China through JV’s and digital ventures.

Wayne Arnold, Global CEO of MullenLowe Profero commented, “The Asian region is often misunderstood, but having had the privilege of performing the Global CEO role from APAC countries for the last four years, my eyes have been opened again and again to the opportunities this extraordinary region offers. Bringing Vincent onboard is humbling; his experience in the region is remarkable. He feels as comfortable talking to clients about how technology can deliver end-to-end customer journeys in China, as he does discussing global brand strategy out of Japan. I am excited Vincent has joined us to continue to accelerate the MullenLowe Profero story in Asia.”

Digonnet joins the network at an exciting time, with MullenLowe Profero expanding to operate across fifteen offices in the world. The MullenLowe Profero network has a particularly strong footprint and history in APAC with nine offices across Australia, Greater China, Hong Kong, Korea, Japan, Singapore and Thailand.

It has differentiated itself with its hyperbundled approach, smashing together a combination of the best talent from creative, media, technology, data science, user experience, strategy, design and production, which has been a successful model in servicing top-tier brands including Diageo, HSBC, Kaiser Permanente, Peninsula Hotels, Primark, Unilever and Western Union among others. MullenLowe Profero has been recognised for its strength in managing the balance to deliver on both global and local client needs.

Digonnet said, “MullenLowe Profero is more than just an agency network, it’s a network of entrepreneurs. This fact gives them the agility and speed to actively manage change as opposed to merely react to it. I feel extremely privileged to have the opportunity to lead their growth and transformation in APAC”.