MullenLowe China names business director to lead Unilever’s account

MullenLowe Group China has appointed Dixi Chern to the role of Unilever’s business director in China.

Chern joins the agency with over 10 years of industry experience and has been in strategy roles in his past agencies at POSSIBLE and Mirum. Prior to joining MullenLowe Group China, Chern was media strategy director at Starcom MediaVest where he worked on major campaigns for AB InBev across Greater China.

Richard Tan, CEO of MullenLowe Group China said the global MullenLowe Group has a very long tenure with Unilever for more than a century, and has had 25 years of partnership with Unilever China since 1993.

"Based on this long-lasting partnership, it is vital that our team leader for the account has the vision and relevant experience to deliver cutting-edge solutions, ensuring the Unilever brands stay ahead in a rapidly developing market."

"This is a great opportunity and I’m looking forward to playing that vital role to make a difference to the Unilever business development in China!" said Chern.

Unilever China has expanded its relationship with MullenLowe Group China in 2018, with new assignments added to the agency’s current portfolio.