MullenLowe Group Singapore’s global business director for the Unilever brand, Virat Tandon will be taking up the role of CEO of Mullen Lintas in India.
Tandon (pictured right) exits the role after three years in Singapore where he led the Unilever accounts Lifebuoy and Fair & Lovely.
As part of the network for over a decade, Tandon first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior roles in the agency over that time. He has also worked in India on clients such as Maruti Suzuki, Nestle, Dominos, Sony Audio, Dabur, NIIT, ITC, GSK, Holiday Inn and AT&T; and previously ran Lowe’s healthcare agency in India, LinHealth.
Over the past few years, Tandon has been the business partner to Amer Jaleel (pictured centre) for global duties of Unilever brand Lifebuoy. Together, they have led Lifebuoy to its place of global leadership including the iconic initiative, HelpAChildReach5.
Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.
Tandon said: “Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt.”
Mullen Lintas officially launches on 1 August, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru.
Also joining the MullenLintas leadership team is Shriram Iyer (pictured left), who takes on the role of national creative director. Currently ECD and creative head for the Delhi offices of Lowe Lintas, he moves to Mumbai in this new role. He has been with the group since 1998 and played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices.
In his recent role, Iyer has been instrumental in the success of clients such as Google, Micromax, OLX, Hero Motors, Havells and Maruti Suzuki among others.
Joseph George, group CEO–MullenLowe Lintas Group said: “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our ‘big agency’ ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT.”