Mullen Lintas nabs Singapore-based executives

Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.

Ekta Relan, last planning director of SapientNitro Singapore, has been appointed senior VP & planning head, national brands. Based in Mumbai, Relan’s mandate would include leading the strategic planning function across offices and brands for the agency. Relan has spent more than 15 years in the insights and ideas business.

Prior to Mullen Lintas, she was with Sapient Nitro Singapore for about two years. She was also a freelance strategist with Iris Singapore and held the role of regional marketing manager for Clear SEA with Unilever, based out of Singapore for a year. She has worked with brands such as Fair & Lovely, Pepsodent, Clear, Moet, Lux, Paddle Pop, Health Promotion Board Singapore, Continental foods, MetLife and Eu Yan Sang.

Earlier this month, Virat Tandon  took up the role of CEO of Mullen Lintas in India. He was last Mullen Lowe Group Singapore’s global business director for the Unilever brand.

Mullen Lintas also hired is Garima Khandelwal who has been appointed executive creative director. Khandelwal is based in Mumbai and will drive the creative function on core brands for the agency. In her last role, Khandelwal was the group creative director at Lowe Lintas where she worked for five years lending her creative expertise to a diverse client set across product categories. She has spent a total of 15 years in advertising and began her career with Ogilvy in Delhi.

The business mandate for the Delhi office would be led by Syed Amjad Ali, who is appointed executive director. Ali moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.

Meanwhile, Ayyappan Raj will assume the role of executive vice president. With this new role, Raj moves to Mumbai from Bangalore, where he was heading a unit for Lowe Lintas. Raj has spent the last eighteen years in advertising handling business for Chennai and Bangalore markets across a host of agencies including Ogilvy, Lowe Lintas and McCann Erickson.

Kishore Subramanian assumes the role of executive vice president. In his last role, he was head of Karishma Lintas in Bangalore. At Lowe Lintas he has worked on brands like Sonata, Tanishq, Fastrack, Kissan, and Britannia both as an account person and a strategic planner.

Virat Tandon, CEO,Mullen Lintas said, “This is a dream team to start off with. Between them, they have shaped the biggest and the best brands in the country and internationally. With this formidable team, we offer clients, caliber that is second to none.”