Mulberry’s new Christmas film promotes inner beauty

Mulberry’s new Christmas film “It’s What’s Inside That Counts” tells the story of a traditional British Christmas starring a fault-finding mother, bickering sisters and a son with a secret.

Directed by Albert Moya and written by Hugo Guinness (The Grand Budapest Hotel) all of the roles are played by child actors, giving the storytelling an unexpected twist.

A story of love and acceptance, the film explores how the return to their childhood home and the spirit of Christmas brings the family together again with the realisation that in the end “it’s what’s inside that counts.” This emerges on the night before Christmas when, in an act of endearing generosity, Rose decides to give her sister her own brand new and much loved Bayswater.

Mulberry's creative director Johnny Coca said:

"When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year."

The company has released the film's trailer and its part I on its social media platforms, followed by Part II later in the month. With hashtags #MulberryEngland #JohnnyCoca, the film's trailer alone has received more than 30,000 views and over 700 likes since it was posted on Facebook on 15 November.

The film's part 1 celebrates an older sister’s generosity as she decides to give her own Bayswater to her younger sister. A last-minute decision, she only manages to wrap it using pieces of leftover paper. Creating a badly wrapped gift she concludes, it’s what’s inside that counts.

Watch the film below for the sweet moments brought by these lovely child actors:

With that, many of its fans on Facebook are now expressing a high anticipation on its part 2.

A little hint, is that the upcoming film will explore the overarching theme of the family’s journey from misunderstandings and intolerance to forgiveness and acceptance.

Campaign credits

Film location: West Horsley Place in Surrey, formerly owned by the Duchess of Roxburghe.
Director / Artistic Director: Albert Moya (American Autumn)
Writer: Hugo Guinness (The Grand Budapest Hotel)
Musical Score: Au Revoir Simone
Director of Photography: Yorick Le Saux (I am Love)
Antonia: India Jazz
Rose: Beau Gadson (Rogue One: A Star Wars Story)
Camilla: Darcey Brown Sutton (The Railway Children)
Jane: Catherine Williams Boyle
Charles: Stanley Shelton
Tommy: Tommy Fletcher McMeekin
Key Product Featured
Small New Bayswater in Macaroon Pin