As Cathay Pacific continues to upgrade its brand, the airline has named Cedar as its content marketing partner to oversee all prin..
The scope includes above-the-line, below-the-line, digital advertising and content...
This came after the hashtag #MEBUCKS circulated online over the weekend, prompting fans to screenshot themselves listening to Tayl..
YouTube is also evolving its Brand Lift solution to make it simpler for advertisers to measure and act upon upper and lower-funnel..
On its global management level, Alice McCreath has been named chief financial officer, Maree Prendergast as chief talent officer, ..