SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

MTV hunts for first World Stage Insider

MTV Asia, a unit of Viacom, has announced the hunt for the first MTV World Stage Insider in which the chosen candidate will get the ‘coolest’ 10-day job to be a part of the MTV social media team.

The chosen candidate will represent fans and introduce them to the MTV Experience from the inside, via minute-by-minute updates, videos, tweets, and pictures of MTV World Stage Live in Malaysia 2013, with an engagement fee worth US$10,000.

The campaign targets music fans from 18 years, from Malaysia and around Southeast Asia, who already have an existing blog, an extended social presence (Instagram, Twitter, Pinterest, Facebook) and ideally have experienced one of the MTV World Stage Live in Malaysia concerts in the last four years.

The hunt for MTV World Stage Insider was launched through MTV Asia’s Facebook, Twitter and Instagram accounts and will end on 19 August at 12pm.

The chosen candidate will be announced on 26 August, with the role commencement on 30 August until 9 September 2013.

Applicants are required to submit a creative social media resume in a video or blog entry to MTV titled “Hunt for MTV World Stage Insider”, no longer than two minutes showing what makes them the right candidate for the role.

Applicants’ submissions with their video or blog links can be on any of their social media platforms tagging to #worldstagemy and #insidews (privacy settings are to be set to public).

Sian Ju Tan, vice president of MTV and Comedy Central Brands, Viacom International Media Networks Asia, said that last year’s show was touted as the most social ever with an on-ground Instagram wall and 10 days of tweet reporting leading up to the event.

“As we celebrate our fifth anniversary this year, we are upping the ante with our fans engagement as we hunt for the personality who will immerse his or herself in the MTV Experience, amplifying that passion and representing the fans by showcasing what they want to see and hear from this much-socially talked about event in Malaysia. We’re looking for the MTV World Stage Insider who possesses the stamina of a Spartan, as it’ll be 10 days of hard, but very fun, work.”

Apart from the attractive engagement fee, the MTV World Stage Insider will get to manage the MTV Asia social media channels such as Twitter and Instagram, have their blog reposted on MTV World Stage Live in Malaysia 2013’s official site, receive a ‘backstage pass’2 to MTV World Stage Live in Malaysia 2013 and connect the MTV Experience with fans.

The MTV World Stage Live in Malaysia will take place at Surf Beach at Sunway Lagoon on 8 September and is expected to attract a live audience of around 15,000 fans.

Hong Leong Bank Berhad is the latest entrant to join the current line-up of sponsors consisting of Sunway Group, Xpax and Suzuki. The event is supported by broadcast partner, Astro and local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.

Read More News

in Singapore by

M1 retains Y&R

Following a closed door review, M1 has retained Y&R Singapore. The agency has been with M1 for the past four years...

Trending

Leave a Reply

You must be logged in to post a comment.