MSAP leaves the AdBoard

The Advertising Board of the Philippines (Adboard) suffers another blow after the Media Specialists Association of the Philippines (MSAP) decided to take an indefinite leave from the umbrella organization.

From ten members, the Adboard is now down to half, revealing a worsening membership crisis that started in 2007 when the Kapisanan ng Brodkasters ng Pilipinas (KBP) resigned.

Three members have taken an indefinite leave since. The Philippine Association of National Advertisers (PANA) took the lead late last year while 4As and the Advertising Suppliers Association (ASAP) followed suit within months.

The decision has been kept in wraps for days. MSAP president Angelito Pangilinan, shared with Marketing that they filed the leave of absence last November 11 and was cautious to make it public.

“The leave of absence is indefinite just like the LOA of the PANA, the 4As-P and the ASAP. Depending on how this plays out, we can either go back or resign. These decisions will not be made by me alone - - the MSAP leave of absence is a board decision.”

“I did not want to say anything that might be misinterpreted by friends from the remaining associations. In fact I reiterated our openness to dialogue with any and all of the associations on issues of mutual interest. Personally, I always keep friendships I have made,” Pangilinan said, who is also the CEO of Carat.

Current members of the MSAP include GroupM/Mindshare, Carat, Starcom Media Vest, Club Media, OMD, Zenith Optimedia, Mediacom, Maxus, MEC, Mediaforce Vizeum, PHD Media Network, DDB Media, Universal McCann and Dentsu .