The Media Specialists Association (MSA) has appointed GroupM Malaysia's CEO Chanchal Chakrabarty (pictured left) as president, and Initiative's and BPN's CEO Darren Yuen (pictured right) as VP for two years. Yap Chee Weng, head of media brands at Dentsu Aegis Network Malaysia, previously held the role of president for two terms.
It has also appointed Carat Media's Vanitha Selvathurai (pictured below left) as secretary and Starcom's Wong Pi Yee (pictured below right) as treasurer. The council is represented by Bluedale Integrated, dentsu X Malaysia, m/SIX, MediaEdge;CIA, Mindshare Malaysia, Unity Communications Malaysia, Universal McCann and Vizeum.
Chakrabarty said it is an honour and also an enormous responsibility to be elected as the president representative of the media industry of the country, especially so during such unprecedented and difficult times for the industry and economy at large.
"The pandemic has further underscored the importance of our collective thinking and the heightened role that we can play as an industry. We as the elected representatives would strive to do our best to further the interests of the marketing communications industry by leading our association to be more diverse and future-ready as we emerge into the post-Covid path to recovery. Last but not the least, we would like to extend many thanks to Yap for his leadership in the last two terms as president," he added.
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