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MRM//McCann expands its consultancy team

MRM//McCann, has expanded its consultancy team with several new hires.

Heading up the CRM and marketing automation consultancy is Menaka Seshakumar (pictured second from left), who brings with her a wealth of experience from IT industry leaders Symantec, HP, Twitter, HP, and Frost & Sullivan consultancy.

Joel Acenas (pictured left) has been appointed to handle the media capabilities for the team from a strategic, planning and buying perspective. Prior to joining MRM//McCann, Acenas was at Mindshare and Dentsu where he handled regional accounts such as SAP, Lufthansa, Cisco, and Canon.

MRM//McCann is also increasing its social media expertise with Jim Guzman (pictured second from right) hired to lead the strategic engagement for clients involved in social media. Guzman worked previously with Commonwealth//McCann team leading social for the Asia Pacific, Middle East and South Africa regions for client Chevrolet. Prior to moving to Singapore, Guzman was working with MRM//McCann Manila where he led the highly successful social accounts team for Nestle, including NESCAFE and Coffee-mate.

Underpinning these initiatives, the agency has expanded the data and performance team to provide real-time analytics insights to fuel more strategic decision-making and optimisation. This will be led by Emil Lownander (pictured right).

According to a press statement from the agency, the new hires will enhance the agency’s ability to build a consistent and insight-driven approach for brands from conceptualisation to experience design, delivery and execution.

Brendon Chase (pictured centre), head of consultancy division at MRM//McCann said “Understanding brand’s real-world customers is our obsession, and we want to create experiences that really matter to people’s lives. With our expanded team, we are able to offer clients not only superior, customer experience strategy, but also on-the-ground knowledge to execute complex solutions easily.”

“This is an exciting time of growth for MRM//McCann. Our expanded consultancy team allows us to fulfill our mission of helping brands play more meaningful roles in customers’ lives through the application of four key competencies: customer journey mapping, creativity, data and technology,” Nicholas Handel, managing director, MRM//McCann, Singapore said.

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