MP & Silva has acquired the media rights of the football league LaLiga, in Scandinavia and Finland, as well as Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia and Montenegro, Serbia, Slovenia, and Japan.
The deal makes the international sports media company the exclusive distributor across media platforms including television rights across cable, satellite and terrestrial, internet TV, IPTV and mobile. The agreement covers all matches during the tournament as well as archive footage and promotional clips.
Marco Auletta, CEO of MP & Silva said: “MP & Silva is very proud of its fruitful and long lasting partnership with LaLiga. It is a fantastic league that features some of the highest quality and most attractive football in the world and we’re looking forward to broadening its fan base into new territories.”
LaLiga is one of the most prestigious professional sports leagues in the world. It has been the strongest league in Europe for the past five years according to UEFA's league coefficient, and counts among its players some of the best scorers of all time - Cristiano Ronaldo and Lionel Messi to name but a few.
Javier Tebas, president of LaLiga commented: “LaLiga is keen to engage with its fan base all over the world, and we are very pleased to once again be partnering with MP & Silva. We have a long established partnership and they are very well positioned to represent the league’s interests and expand our fan base in new territories.”
“Our deep understanding of the property and market dynamics will make sure we maximize the Spanish league’s exposure and awareness worldwide," said Roberto Dalmiglio, chief commercial officer of MP & Silva. "We are therefore delighted to be expanding and strengthening our relationship with LaLiga in Europe and Asia where we have vast experience and local market expertise through our offices and people.”