MP & Silva bolsters APAC arm

International sports media company MP & Silva has appointed Rene Valencia to the newly-created role of vice president, business development and sponsorship.

Valencia (pictured) will be responsible for overseeing the growth and development of the Olympic Council of Asia marketing programme. He will also be developing and implementing growth opportunities for MP & Silva’s Asia business.

Based at MP and Silva’s Asia Pacific office in Singapore, he will report directly to Peter Hutton, joint-CEO of MP & Silva, and Mark Gorski, senior vice president, International Corporate Development and head of partnerships.

The appointment aims to reaffirm MP & Silva’s focus on further growth in Asia and explore new commercial and sponsorship opportunities.

Valencia has more than a decade of experience in international sports marketing and rights management. He joins MP & Silva from the National Basketball Association (NBA) where he worked as a director of international development in the New York headquarters.

During his time with the NBA, he played a major role in a number of key initiatives including the first ever Emirates Airlines deal with the NBA in China for the NBA China Games in 2012. He also helped secure a host city agreement for the first ever NBA pre-season game to be held in Olympic host city - Rio de Janeiro.

Valencia also held the role of head of sponsorship for the Doha Asian Games 2006 Organising Committee where he lead a team that secured key marketing partnerships with Samsung, Qatar Airways, Nestle, Technogym, GE, and others.

“Valencia has a thorough understanding of the Olympic Council of Asia event portfolio and marketing program, and we are confident that his addition to the team will be invaluable in securing long-term marketing partnerships for the OCA, in addition to new business and sponsorship opportunities,” said Hutton.