Mox Bank names new chief customer officer

Mox Bank has appointed Igor Lau (pictured) as its new chief customer officer, effective from 1 April 2024. This comes as the bank hopes to elevate customer centricity to core leadership.

Lau's extensive experience in Mox, coupled with his profound understanding of customer needs, solidifies Mox's dedication to putting customers at the heart of its operations.

Within his new role, Lau will shape Mox's customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, Lau will elevate the future of customer engagement at Mox.

Having spent nearly four years with Mox and as interim CCO since early 2023, Lau had a critical role in shaping the latest Mox experiences and growing its base to over 550,000 customers through impactful marketing campaigns and JV partnerships.

Moreover, Lau brings over 22 years of experience building brands and customer relationships from global organisations including Asia Miles where he helmed the role of digital experience and member engagement head. He also gained insights into different client groups through his experience working at advertising agencies such as Mindshare and Ogilvy.

Barbaros Uygun, CEO of Mox, said: “Lau's customer-first mindset aligns perfectly with our values. His appointment reinforces our commitment to putting customers at the heart of our business.”

"I'm truly honoured by this opportunity to shape the customer experience at Mox. I'm committed to building upon Mox's success and delivering exceptional value to our customers,” Lau said. 

MARKETING-INTERACTIVE has reached out to Mox Bank for more information.

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Launched in Hong Kong in September 2020, Mox is a virtual bank backed by Standard Chartered, in partnership with HKT, PCCW and Trip.com, according to its website. It claims to be the combined power of a well-trusted international banking group, the city’s telecom and lifestyle leader as well as Asia’s largest online travel agency.

Back in December last year, Mox Bank launched Mox Invest, a new Mox service that aims to redefine the investment experience. According to the release, the launch makes Mox the first virtual bank in Hong Kong to offer trading services for US and Hong Kong equities, and, simultaneously, a fund.

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