TVMost (毛記電視), an online video channel registered by the founders of 100Most, is confirmed to be running it's first award show for its Golden Song (勁曲金曲) programme at Queen Elizabeth Stadium next January.
TVMost's Golden Song is an online video platform believed to be a parody of TVB's Jade Solid Gold (勁歌金曲), delivering weekly videos that poke fun at Cantonese pop songs.
It is now going offline with an award presentation that is expected to be joined by a list of celebrities and KOLs on the night of 11 January 2016.
Roy Tsui (林日曦), one of the founders of 100Most, told Marketing the award show is designed "just for fun" and unnecessary to earn a profit.
"We thought about not charging for tickets; but then we figured charging is the only way to ensure attendants to show up at the event. That's the same reason why we insist to charge for Black Paper(黑紙), even for one dollar," Tsui said, adding entrance fee to the award presentation is set around HK$200 per head.
A post on Tsui's Facebook page showing the booking confirmation at Queen Elizabeth Stadium, has attracted some 8,800 likes so far.
Even through Tsui is expecting a full house of about 3,000 people with some "several hundred thousands" income, it would not be enough to cover the event cost while the venue alone costs some HK$1,500,000 (for two days), he said.
If ran successfully, the show would mark the first time a local online channel to host a music awards presentation with scale alike one of the city's biggest C-pop music award shows - TVB's "Jade Solid Gold Best Ten Music Awards Presentation" (十大勁歌金曲頒獎典禮).
"We hope to make it an annual show but we are facing challenges in finding sponsorship because of the uncertainties existing at this stage," said Tsui.
Tickets will be available for the public on a dedicated online platform that is still under development. The platform will be promoted via TVMost and 100Most's digital channels.
Winners of the awards will be selected solely by Tsui himself, as he said: "everybody can vote for the songs they like but their votes will not count towards the result."
The award presentation concept was tested at what it calls the "quarterly review" (毛記電視勁曲金曲優秀選2015) at local signer Denise Ho's music concert held in August.
"The whole thing would only make sense with a proper final award presentation," he added.