Most loved brands on Facebook in Malaysia

Three local companies have been listed among the top 10 most loved Malaysian brands on Facebook. Topping the list was social media, web and advertising company Oh! Media Network, which had 17,909,255 interactions on its posts and 312,983 love reactions. Job search platform Maukerja Malaysia came in eighth with 3,580,782 interactions on its Facebook posts and 32,568 love reactions. Chiang Heng Jewellery also made it to the list with 1,635,260 interactions and 29,899 love reactions.

Meanwhile, Chinese technology company Vivo was ranked second by Socialbakers, with 6,514,169 interactions on Facebook and 91,069 love reactions. Watsons was also a popular brand among Malaysians, coming in third with 2,458,048 Facebook interactions and 47,294 love reactions. Other brands that made the list were Samsung, KFC, IWC Schaffhausen, OPPO and McDonald's.

In Malaysia, electronics brands such as Samsung and Vivo are getting a lot of love because they use highly visual images of their content. They are selling beautiful devices so the visual nature of social media makes it the perfect place for them to showcase their products and engage their audiences.

In a statement to A+M, Charles Tidswell, VP JAPAC, Socialbakers said the company saw brands getting more love on social media last year than in 2017. According to him, this is a "good sign" as it meant that the brands consumers follow are posting content that are driving the deepest of Facebook's reactions - love.

"Brands who want to get more 'love' from their followers need to make sure they have a clear understanding of their audience and what kind of content resonates with them. Having this information up front will enable the brand to develop content that will engage their audience and provoke interactions," he said.

Tidswell said that posts that tend to tug on consumers' heartstrings tend to be those that revolve around meaningful causes, pets, impressive landscapes and freebies. He recommends that marketers experiment to find out what their audience really love while staying relevant and true to their brand.

(Photo courtesy: 123RF)