LOOK Moove Media's new bus lights up the roads

Out-of-home media owner Moove Media has launched its latest Moove Bling Bus for more advertising options. It consists of 15 LED light bulbs which light up the moment the bus headlights are turned on, lining both sides of the bus.

Since its introduction a month ago, it has been used by brands such as Gem Residences, Electrolux and Sompo Insurance for their advertising campaigns.

“The Gem Residences is one of our crown developments and the Moove Bling Bus helps bring out the prestige of this condominium,” Vincent Ong, managing partner of Evia Real Estate, the joint developer for Gem Residences, said.

“We are always looking at ways to increase opportunities for your advertisements to be seen, and Moove Bling does that. Indeed this is a first in SBS Transit and in the public schedule bus industry,” Jayne Kwek, CEO of Moove Media, said.