Canon Singapore and Moove Media, advertising arm of Comfort Delgro, ran an art competition for children titled "Moove Media Hails Young Kids".
In a statement to the press, Moove Media said the event was organised to promote greater awareness of the creative talents in Singapore and to encourage the young to pursue creative endeavours as well.
The first round of the competition saw a total of 275 art pieces being submitted by children aged between four and twelve years old. Of these, 20 art pieces were shortlisted and displayed on 20 ComfortDelGro taxis. Moove Media then asked the public to vote for their favourite art piece on its Facebook account. In all, over 1,400 votes were cast and the most voted piece was by a six-year-old Mia Low, who walked away with a framed certificate and four movie tickets.
Edwin Teoh, assistant director, consumer business marketing, Canon Singapore, said: "Canon is driven to celebrate creativity, encourage young artists and nurture their talent. This is the inspiration behind our collaboration with Moove for this art competition."
Jayne Kwek, chief executive officer, Moove Media, said: “At Moove Media, we do not just want to run a business, but we want to nurture a generation of young creative talents that embody the hopes and dreams of kids across Singapore. Kids are the future of our society, and we wanted to, through art, capture how they would imagine the future would be. We are heartened by the enthusiastic response of those who had participated.”
The competition also saw six winners receiving prizes worth a combined value of over SG$10,000. These include a Moove Cow trophy, four Legoland tickets, travel vouchers and Canon PIXMA printers. All six winning art pieces are now displayed at 11 North East Line (NEL) stations for six months starting early December.