Monks China and MiniMax foster AI innovation in Greater China

Monks, a data group under the S4 Capital umbrella, has partnered with Shanghai-based artificial intelligence (AI) company MiniMax, to drive AI innovation in Greater China.  

With a legacy of innovation and specialised expertise, MiniMax has developed proprietary multi-modal models across video, text, and music generation. This innovative solution is poised to revolutionise the creative content industry, unlocking new possibilities and empowering content creators to bring their visions to life. 

Through this collaboration, Monks China and its clients will gain early access to state-of-the-art creative tools and AI models. This collaboration will enable the creation of unprecedented content, pushing the boundaries of creativity and innovation, allowing us to produce what we’ve Always Imagined. 

This collaboration will enhance Monks' content generation and creative workflows, streamline internal operations, and expand creative opportunities for their partners. Ultimately, it will deliver substantial time savings for both Monks and its clients. 

"We are thrilled about this strategic collaboration with MiniMax," said Rogier Bikker, managing director of Monks Greater China. "MiniMax’s latest flagship video model and Hailuo AI provide our clients with unbeatable quality in AI video generation. This collaboration not only grants us early access to MiniMax's groundbreaking products but also opens the door to the invaluable expertise of the MiniMax team. We’re excited to see the incredible potential this partnership unlocks for us and our clients!" 

“We are excited to partner with Monks, a leader in digital-first advertising and a pioneer in groundbreaking technologies like AI. We believe that working closely with forward-thinking industry leaders like Monks is the key to driving productive and responsible AI innovations that empower creativity and enhance industry productivity. Together, we aim to advance the boundaries of AI in media and advertising, delivering transformative solutions for clients in Greater China,” said Ms Yun, co-founder and COO of MiniMax. 

MARKETING-INTERACTIVE has reached out to Monks for more information. 

Don't miss: Hightouch taps Monks to accelerate AI-driven marketing solutions in APAC

Back in March, Monks was named as a certified reseller by agentic marketing platform Hightouch across the APAC region. Hightouch, a technology platform for marketing and personalisation, allows brands to find insights, run campaigns, and build AI agents.

The partnership with Monks, a data group under the S4 Capital umbrella, aims to expand access to Hightouch’s technology in the region and enhance customer support. With a strong presence across APAC, Monks said the partnership will allow it to offer deep expertise in data and marketing advisory, making it a strong fit for Hightouch’s composable customer data platform (CDP) and AI technology.

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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