Mondelēz International (Thailand) secured nine gold, five silver and three bronze awards and was duly crowned the “Marketer of the Year” at Thailand’s 2nd edition of the Marketing Excellence Awards.
The multinational consumer products company wowed the audience with their innovative marketing campaigns of Dentyne Focus Challenge, Halls Breath of Thailand 2.0, Halls XS Joker, Oreo 110th Birthday, Oreo Blackpink, and Songkran #SmileWithOreo, featuring their brands Dentyne, Halls and Oreo. They topped numerous categories, including Excellence in Mobile Marketing, Excellence in TV / Video Advertising, and Excellence in Anniversary Marketing.
In second place was Nestlé Thailand with three gold, five silver, and two bronze. Their notable campaigns, such as KitKat Valentine 2023, NESCAFÉ First Job-Der Series, NESCAFÉ RTD Robusta Black Roast เข้มสุดคั่ว, with the brands KitKat, NESCAFÉ Thailand, and NESCAFÉ Ready to drink, dominated the categories Excellence in Customer Engagement, Excellence in Social Media Marketing, and Excellence in Marketing to a Specific Audience.
Close behind was Krungthai Bank with two gold, three silver, and three bronze trophies, with their campaigns Krungthai Bank Next is Now and Money Hacks for the Masses: Your Casual Guide to Financial Literacy, that topped the categories Excellence in Customer Engagement and Excellence in Data-Driven Marketing, as well as Marketing Team of the Year.
Other notable wins included Siam Commercial Bank (SCB), Netflix, Unilever Thailand, Ek-Chai Distribution System, Hong Kong Tourism Board, UOB Thailand, CP-Meiji, FedEx Express Thailand Norgewian Seafood Council, and Sansiri. Check out the full list of winners here.
Judged solely by an independent panel of respected client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence across Thailand. Marketing-Interactive would like to extend a huge thank you to our judges who put in the time and effort to thoroughly review and score every single entry. Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got at #MarketingExcellenceAwards 2024!
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