Ministry of Manpower has appointed a roster of agencies to handle its business.
These agencies are Y&R Singapore, GroupM, Briq, Burson-Marsteller, Edelman, and Tactic PR. Marketing understands that currently there is no clear outline as to how the work will be divided amongst the agencies.
Melvin Kuek, managing director Y&R Singapore said: “This was our last pitch conducted in 2014 and is a very welcome belated X'mas gift. It is a major account win for us and further evidence of Y&R Singapore’s continued resurgence in 2015. We are truly gaining momentum on all fronts.”
According to details on Gebiz, the agencies will be tasked to develop, manage and implement integrated public and marketing communications plans for two broad themes. There will also be an option to work on up to three other broad thematic campaigns. The appointment is for a period of one year, with the option to extend for another one year.
Marketing has also reached out to MOM for more details on the work divided.