Ministry of Health has posted a tender looking for branding and marketing consultancy services to develop and implement a strategy to raise the awareness of nursing and other health care professions.
The chosen agency will be tasked to raise awareness of the various professions in the health care industry amongst potential recruits such as students and their parents.
It will also need to enhance the attractiveness of nursing and the allied health professions as potential career choices.
The contract is for a period of 12 months on a retainer basis, with an option to extend for a further period of 12 months. The tender closes on the 9 November and work begins shortly after.
This is a first-time initiative by the ministry.