Moet Hennessy Diageo taps Weber

Moet Hennessy Diageo Hong Kong has appointed Weber Shandwick as its local public relations agency on a retainer basis.

As the alcoholic beverages group preps to launch its revived Johnnie Walker brand, it has tasked the agency with PR duties for all its brands including Smirnoff, Baileys and The Singleton.

Shaine DeVenny, managing director Moet Hennessy Diageo Hong Kong, said Hong Kong was a sophisticated market and the company is excited about developing its range of beverage brands.

"We have a strong focus on lifestyle and luxury PR and are thrilled to welcome Moet Hennessy Diageo to our client portfolio," Albert Shu, managing director of Weber Shandwick Hong Kong said.