Moët Hennessy Diageo Malaysia (MHDM) has appointed Roots PR to handle its media relations. The agency will also be supporting the company’s marketing and branding activities in the local market.
Roots PR’s appointment officially starts in September 2015, for a contract period of one year. The brands under MHDM which Roots PR is responsible for include Johnnie Walker, Haig Club, Singleton, Mortlach and others.
“Roots PR demonstrated a great passion for MHDM, and our visions are aligned when it comes to bringing value to our audiences. We believe ROOTS PR is the best partner to support us in continuing to establish brand equity in Malaysia,” Rajesh Joshi, marketing director of Moët Hennessy Diageo Malaysia added.
“Our work has just begun and we believe our team of capable consultants will be able to drive further growth for MHDM through a different lens and elevate the unique profiles of the products under the brand. Integrated communication plays such a significant role today and it’s great to see MHD’s team of passionate marketers have that commonality with us,” said Alex Ooi, managing partner of Roots PR Sdn Bhd.