Mobext and Shazam enter into global partnership

Mobext, the mobile arm of Havas Group, and Mobile Network Group have entered into a global partnership between Mobext and mobile app Shazam.The deal will provide clients around the world with direct access to marketing technology solutions.The agreement will provide Mobext with priority access to Shazam’s product roadmap, sharing and exchanging data for global retargeting and profiling.Shazam will help Mobext deepen the understanding of mobile consumer behaviour, as well as access to proprietary music prediction models.In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over five years in Europe.Marco Rigon, global head of Mobext, said: “Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. With this agreement with Shazam, we continue to gain momentum with new technologies, driving solutions that use data to amplify clients’ business.”Rich Riley, CEO of Shazam, said: “Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands.”