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Mitsubishi Electric celebrates 100th anniversary with brand film

Mitsubishi Electric celebrates 100th anniversary with brand film

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Mitsubishi Electric is in the midst of celebrating its 100th anniversary, and has launched a brand film demonstrating its brand promise of "changes for the better".

In collaboration with communications partner dentsumcgarrybowen Hong Kong, the film presents a history of the contributions made by Mitsubishi Electric, from household goods to infrastructure, celebrating its brand vision in aspects of quality, innovation, green development and future growth.



“We have called Hong Kong our home for more than 50 years and we take the pride in building a better future with every Hong Kong people. As we celebrate the 100th anniversary of the Mitsubishi Electric Group and 55th anniversary of Mitsubishi Electric (Hong Kong) this year, we will continue our passion and move forward with every Hong Kong people to pursue their dream, optimism and endless possibilities," said Alfy Chui, General Manager, Mitsubishi Electric (Hong Kong).

“More than a story of success, our creative concept is around the notion of growth. Built on the insights that people aspire for a better life and a better future for their families and next generations, our film brings out the message that Mitsubishi Electric has kept the city going forward and it is their continuous commitment to inspire a desire to grow for the future,” commented Sky Lo, creative director of dentsumcgarrybowen Hong Kong.

Credits:

Client: Mitsubishi Electric Hong Kong

Agency: dentsumcgarrybowen Hong Kong
Creative director: Sky Lo
Associate creative director: Hoon Leung
Senior digital art director: Sui Tsui
Senior art director: Matthew Kwok
Assistant art director: Elaine Chan
Head of creative services: Christy Leung
Director of client servicing: Daniel Chan
Associate account director: Wayne Liu
Senior account executive: Hazel Chung


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