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MISC celebrates female seafarers by turning words of love into paintings

MISC celebrates female seafarers by turning words of love into paintings

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This International Day for Women in Maritime, Malaysia International Shipping Corporation (MISC) has collaborated with Malaysian artist and speed painter Haze Long to turn stories and emotions into a painting in a new campaign titled "Her, As Told by Them". 

The campaign “Her, As Told by Them” centres around heartfelt testimonials from the loved ones of female seafarers.

Recognising that many women in maritime often underestimate their own strength and contributions, the campaign aims to capture the admiration and respect that their families and friends hold for them. Through a series of intimate interviews, these personal reflections have been documented and transformed into powerful works of art.

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The campaign will feature three videos, with employees of MISC at the front and centre. The first of three feature an engineer from Malaysia named Nazura. 

In the video, Nazura is gifted a painting and a tablet to watch a video. The video revealed interviews with her mother Noorliza and sister Nadia where they shared their thoughts and emotions about her and her career. 

Noorliza shared stories of Nazura persevering in her career and her passion in seafaring no matter how difficult times got. Nadia added that Nazura is a strong and capable person. 

The video ends with a revelation of the painting, and Nazura's reaction to the interviews and artwork. 

MISC will be releasing two more videos that feature other women working at MISC from around the world. The campaign videos will only be available on MISC's LinkedIn page. 

"Her, As Told by Them" was done in collaboration with Chariot Agency. The agency has been working with MISC for their International Day for Women in Maritime campaigns since it was first incepted. 

“We realised how hard it is to talk about our own achievements without feeling like we’re showing off. Harder still when you’re a woman, in a predominantly male industry. So, this campaign is to honour the women who have quietly done incredible things for the maritime industry. To quite literally illustrate their strengths for everyone to see. Especially themselves.” said Christyna Fong, creative director at Chariot Agency.

“Having talked to all these women in maritime since the very first campaign three years ago, there’s little doubt in my mind the strength they need to pursue this career and how inspirational they truly are,” she added.

In 2022, MISC and Chariot released an ad campaign that featured the stories of different women in the maritime industry. 

Through scanning a QR code available on the ad, the public was able to access and listen to five different soundbites where each woman shared her experiences and the struggles of working in maritime. 

The campaign primarily ran on print. 

"If you asked the daughters of our world what they wanted to be when they grow up, they would tell you all the professions they are exposed to. This campaign is actually targeted at them, so that one day they too can aspire to grow up to work in the maritime industry, just like the women we had featured," said Raja Vikraman, head of brand management at MISC. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

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