Mirum Indonesia's MD Daniel van Leeuwen heads to Grab

Mirum Indonesia's managing director Daniel van Leeuwen (pictured left) has joined Grab Indonesia as marketing GM, according to his LinkedIn, after six years with the agency.

Van Leeuwen held the role of managing director for over three years after being promoted from co-managing director of strategy and operations. He joined XM Gravity as business director in October 2013, before it was consolidated under the wing of Mirum Indonesia. Marketing Interactive has reached out to van Leeuwen for comment.

Replacing him is Daniel Hagmeijer (pictured right), head of brand experience design at Mirum. According to the press statement, Hagmeijer has been growing Mirum’s capability and reputation in the market together with Van Leeuwen since 2013. “My job is not only to continue the progressive vision we envisaged together, but also to lead Mirum Indonesia beyond that, continuously adapting it in an ever-evolving market," said Hagmeijer.

According to Wunderman Thompson Indonesia CEO Marianne Admardatine, Hagmeijer's vast expertise and experience make him well-positioned to take over van Leeuwen, who has made a "significant contribution" in the company.

“Within Wunderman Thompson’s complete end-to-end offerings, Mirum plays a strong role in helping clients transform their business for sustainable growth in the digital age by looking through the lens of our clients’ customers and combining design, with data and technology,” added Admardatine.

Set up in 2008, the agency aims to combine human-centred design, technology, and data to create impactful interactions for its clients’ customers. It also aims to design digital and physical touchpoints that deliver experiences based on what customers need and want, in combination with the brand’s promise. This includes helping businesses create new products and services, and consulting to them on marketing their products throughout the customer journey.

Read more:
Marianne Admardatine named Indonesia CEO for JWT and Mirum
JWT rejigs Mirum reporting lines, hands OgilvyOne China lead new SEA CEO role
Old Mirum Indonesia website hacked with message: “raise our salary”