The Hong Kong Tourism Board (HKTB) has once again collaborated with boyband MIRROR's Anson Lo and Ian Chan to introduce Hong Kong's attractions. In a video of the latest "Hong Kong Neighbourhoods” campaign, both Lo and Chan visit the attractions at the West Kowloon Cultural District to promote the neighbourhood at West Kowloon.
In the video, both Lo and Chan visit attractions at West Kowloon, including museum M+ and the M+ Pavilion in its close proximity. They also hop on a Star Ferry to help promote HKTB's "Holiday at home" (旅遊就在香港) initiative.
Lo and Chan also uploaded the same video onto their respective Instagram accounts. At the time of writing, the video, launched on 13 September, was viewed by about 200,000 Instagram users on Lo's account, while Chan's video had about 105,000 views too.
The video is part of HKTB's West Kowloon neighbourhood programme, after featuring popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighbourhoods” campaign. The latest programme highlights the West Kowloon neighbourhood’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District, which will open in the end of the year and they are expected to become landmarks in art and cultural tourism.
The programme builds a bridge between the local life of the bustling communities, home to many historical architectures and traditional craftsmanship, and the artistic lure of the West Kowloon Cultural District.
In July, HKTB worked with Lo and Chan to spotlight local attractions around the city which might not be as well known to citizens. Chan, for example, introduced the Shek O area on Instagram which he lauded for its European vibe in Hong Kong. "In fact, if you explore carefully, there are a lot of places that exude an exotic ambience in Hong Kong," he wrote. He then proceeded to invite his fans to share their favourite attractions in Hong Kong.
Lo introduced ONE Artlane located at Sai Ying Pun as his favourite place to relax and take a stroll. "The street that we are familiar with can offer you a new perspective if we explore it with a new composition of the image," he said. Lo also invited his fans to tell him places that they want him to take good pictures.
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