Miranda Lai joins Leo Burnett as creative director

Miranda Lai, former creative director at Wunderman | AGENDA Hong Kong, has joined Leo Burnett Hong Kong as creative director.

Lai spent a decade with Wunderman | AGENDA Hong Kong where she first joined as creative producer in 2005. She moves to Leo Burnett Hong Kong amid a recruitment spree that aims to boost its digital offerings.

"As we look for new blood and talent, we are looking for talents who are digitally-savvy and have the hunger to create omni-channel ideas and content that will captivate the consumers and drive business results," Leo Burnett Hong Kong CEO Alex Lee told Marketing.

"Miranda has good experience in leading brands to connect with consumers in this new world we are living in, where creativity is even more important in a clutter of increasing noise."

The hiring spree will continue as the agency continues to ramp up talent pool, Lee added.

"Here we have big platform and canvas to allow ideas and content that live beyond websites and apps. We are creating end-to-end digital experiences to drive behaviour, not just producing digital assets and media."