Ministry of Tourism Indonesia and AirAsia's joint campaign takes off

AirAsia Singapore has collaborated with the Indonesian Ministry of Tourism on a marketing campaign to promote Indonesia in Singapore.

The budget airline told Marketing, that the first stage of the joint promotional effort will include travel-related content on Yahoo, Facebook and radio campaigns, plus working with two top Singapore YouTubers (Night Owls Cinematics and Lepak One Korner), and a budding young photographer Anton Lim to promote the unique tourism in Indonesia. From next week AirAsia will also wrap 5 SBS single-decked buses in Singapore with images depicting travel inspirations in Indonesia.

As part of its continuous effort to enhance passengers’ convenience, AirAsia said it will introduce an end-to-end FAST (Fast and Seamless Travel) check-in, making it the first low cost carrier to adopt the feature at Singapore's Changi International Airport by October 2016.

As part of the campaign, AirAsia will offer a special promotion on its base fare from Singapore to Indonesian destinations from SG$11 for now until 21 August 2016, for travel period from 11 August 2016 to 6 April 2017.

Deputy minister for international tourism marketing of Indonesia's Ministry of Tourism, I GDE Pitana said, "AirAsia fully understands the market and creatively highlights the wide spectrum of activities and attractions in Indonesia that appeal to different categories of travelers in Singapore such as families, young adults, couples, friends and even solo travelers.”

Meanwhile, AirAsia Singapore CEO Logan Velaitham said, “We are delighted to be the first low-cost airline in Singapore to partner with Indonesia’s Ministry of Tourism. Indonesia boasts breathtaking landscapes and the world’s most diverse wildlife, and this collaboration reiterates our commitment to promote Wonderful Indonesia in Singapore. We cannot think of a better partner than Indonesia’s Ministry of Tourism to provide us with the most comprehensive information and first-hand resources as we continue to promote the hidden gems of Indonesia".

Velaitham added that it hopes that the tie-up would support Indonesia’s Ministry of Tourism’s target of bringing in more than 20 million foreign visitors by 2019.

Data from the Ministry of Tourism Indonesia also shows a total of more than 745,000 travellers from Singapore who had visited Indonesia during the first half of this year. According to Indonesia’s Central Statistics Agency (BPS), Singapore has consistently been one of the top contributors of foreign tourist arrivals into Indonesia.

AirAsia Indonesia currently connects Singapore with destinations such as Jakarta, Yogyakarta, Bali, Semarang and Bandung- making up a total number of 77 flights weekly.