Ministry of Manpower settles creative pitch worth SG$3 million

Ministry of Manpower has appointed Wild Advertising & Marketing to provide creative services for a communication project worth SG$3 million.

Some of the services according to Gebiz, include consulting, survey, advertising and graphics, public relations as well as event management.  Marketing understands that the scope of work also involves developing and executing an integrated communications strategy and is for a period of two years.

A total of eight agencies were competing for the account such as Young & Rubicam, Hamilton & Sherwind, Mandate Communications, Ogilvy & Mather Singapore, Publicis Singapore, Tactic Public Relations and The Affiniti.

In May this year, Ministry of Manpower (MOM) appointed BBDO Singapore as its integrated media and advertising agency for the promotion of workplace safety and health for its occupational safety and health division.